Strategic Website Design for Real People

One of the most common questions I get is, “How should I organize my website?”  I get it. It can be confusing and overwhelming, especially for creatives who love people, not tech. Still, we all know the website is essential. It’s the number one place your target market will look for more information about who you are and what you do. If your site is sloppy, your audience will deselect quicker than you can say, “Home page.”

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Style Tips For Consistent Branding

Your brand is the look and feel and consistent message that you communicated to people regularly. The goal is for them to eventually recognize or identify with you when they see your logo, hear a quote you are known for, or any other variety of ways they might be reminded of you. In short, you want to create a consistent style that people recognize even when they are not directly engaged with your brand.

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